This rebrand and new launch was instrumental in helping MadCatz succeed on the shelf nation-wide in retail locations such as GameStop, Target and Best Buy, as well as along side it's large competitors. I was brought on board to help execute the packaging production as well as design for retail signage to web banners.
Company: MadCatz Key Art Design: Harmonix Category: Packaging, Production, Graphic Design, Retail, Web Banners
Chef Works is the leading manufacturer and distributor of chef clothing and uniforms for restaurants and hotels worldwide. I was contracted out to help with their initiative to start selling to consumers. I helped implement a clean and fresh packaging design for their chef aprons as well as some other new released items.
Stacy K Floral is a lifestyle studio catering to all things beautiful in design from home decor, jewelry, gifts, and of course what started it all – flowers. Stacy contracted me out from the beginning to design her logo, from there we've done it all - brochures, invitations, web banners, signage for her retail location, hang tags, business cards. You name it, we did it! Stacy K Floral is a brand with a lot of flare and tests the limits with different trends. The brand is constantly fresh and upbeat at all times.
Clarisonic is a line of sonic face, foot and skin cleansing & exfoliating brushes and skin care products. I was the lead Production Artist for the Clarisonic brand while work for Vitro Agency. I was involved with the redesign of their packaging as well as collaborating with the Art Director on Clarisonic's brand identity materials; such as brochures, web material, and event design.
RedEnvelope was one of many sister companies of FTD Companies (formerly Provide Commerce). It was a high-end gifting e-commerce brand with an abundance of dazzling jewelry, unique gadgets and classic keepsakes and collectibles. I was contracted out as part of their design staff to help with the development of seasoning catalogs as well as various direct mail pieces and web assets.
We always pushed the envelope when I worked on RedEnvelope’s seasonal campaigns. The 2013 Father's Day campaign was nothing short of that. With the focus being on the new yet old hipster trend, our team honed in on the refinement and class of gentlemen. I worked hand-in-hand with the Art Director on this campaign. From the pitch and the moodboards to the print and web material.
Del Mar racetrack is an American Thoroughbred horse racing track at the Del Mar Fairgrounds in the seaside city of Del Mar, California, north of San Diego. Meadsdurket contracted me out during the tracks 75th anniversary to help execute their print and web assets for the 2012 season. From billboard signage to printed tickets.
Scotto Cellars is family owned winemakers based in Lodi, CA since 1883. Carrying on their grandfather's dream of understanding that the best wines are those enjoyed with family and food. Anthony Scotto contracted my design services to help with a new wine label called Lodi Ave Cellars. This Zinfandel was something different, he wanted to show him and his siblings as part of the label. This bottle had a different home in his heart for him and he wanted that to show in his label.
Mad Catz Inc. is a leading manufacturer of quality gaming accessories including headsets and audio, controllers, keyboards, mice, and licensed products. During my contract with Mad Catz I also had the pleasure of working on some direct marketing pieces, such as this MCZ catalog that had products that were specifically designer for Samsung.
Company: Mad Catz Category: Print, Graphic Design, Catalog Layout, Production
ProFlowers Bachelorette Campaign
ProFlowers is a flower retailer in the United States. It is an e-commerce company that sells products shipped from growers, suppliers and its own distribution facilities to consumers. While having the pleasure of working on it's sister company RedEnvelope I had the opportunity to dabble a little in some ProFlowers campaigns; The Bachelorette being one of them. Everything for this campaign was all web work, and almost all social. From headers and banners to social media sweepstakes and emails to get the fans involved.
Sponsored by ASICS, the New York City Marathon is the premier event of New York Road Runners. In 2012, I had the honor of being part of Vitro Agencies production team that helped in the execution of taking over Columbus Circle complex. These are just a few pieces from that monstrous Project.
Accura Industris, Inc. manufactures precision CNC machined parts for large and small companies. I was contracted out to help with Accura's brand identity. We revamped their logo and added in some great other collateral pieces like a company brochure, business cards and letterhead to name a few.
Vie2 Indoor Cycling Studio in Santa Monica brings together expert instruction and our state of the art indoor cycling studio to immerse the senses. I was contracted out to help build out the studios brand even further. With the logo already being designed I jumped in and designed their company brochure, business cards and some outdoor signage.